GULFPORT, Miss. (AP) — Officials say the tourism group promoting southern Mississippi has a new name and slogan.

News outlets report that Visit Mississippi Gulf Coast will now do business as Coastal Mississippi with the slogan "The Secret Coast." CEO Milton Segarra says a nearly $1 million advertising campaign will launch the brand across the Gulf South.

Officials say forty billboards across northern Mississippi, Louisiana, Alabama and Florida's Panhandle will target the market within a five-hour drive.

Other ads will be around packages with Delta and American airlines to Atlanta; Charlotte, North Carolina; and other destinations that have flights to the coast.

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