As the May 22 primary election draws close, a number of candidates purchased local radio time in an attempt to sway votes, but some invested quite a few more dollars than others.
For instance, spending more than $11,000 on radio ads for a countywide elected position is not an every-election affair for Glynn County, but at-large commission candidate Jane Fraser did that over the past three months. According to documents filed with the Federal Communications Commission, Fraser bought time on WGIG to run 60-second ads seven times a day — Monday-Friday, from 7 a.m. to 3 p.m. — which started April 30 and is to run through May 18. Nine ads are to run through those hours May 21.
She also acquired time on WHFX and WYNR, to lesser degrees. Overall, for all stations and through May 21, the Fraser campaign bought 443 spots for a total of $11,854. For WGIG for May, that’s 104 ads for $2,512, 51 ads on WHFX for $1,360 and 51 ads on WYNR for $1,982.
Fraser is running in the Republican primary against incumbent at-large Post 1 Commissioner Mark Stambaugh and David O’Quinn.
Stambaugh put forward more than $5,000 for a total of 193 ads aired and to air from April through May 22. That includes 69 ads on WGIG, April 30-May 18, for $2,062, including eight spots to run the day before the election. For WYNR — which includes 25 spots to air weekends April 21-May 20 — that amounts to 70 ads for $1,425.
O’Quinn secured four spots per day to run Wednesday through today during the early morning hours on WGIG, then three per day May 14-18 and three per day the mornings of May 21 and 22. Altogether, that is 33 ads for $825.
David Sharpe, running for District 2 on the county school board, selected morning spots May 14-17, then two a day in the morning on WGIG on May 21 and May 22. For his April and May ad orders, Sharpe ran up a $400 bill on 16 ads.
The only statewide candidate on local radio, according to the available records, is GOP gubernatorial candidate Hunter Hill. He reserved 30 spots to run Monday-Friday, April 30-May 18, in the late afternoon and early evening on WGIG. One ad is to run each day, May 21 and 22, during the same hours.
For April and May, Hill picked up 110 ads for $2,684.
The FCC ruled in December 2016 that radio stations are required, from the 2018 election cycle onward, to post political advertising documents to their public information file on the FCC website. Broadcast television stations were already required to report political ad reservations in the same method.